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An analysis of summer sun tourists – outbound package holidays from Dublin Airport

Lorraine M. Corcoran, Desmond A. Gillmor, James E. Kilien


This paper is a study based on a questionnaire survey directed to package holiday-makers leaving Dublin Airport in summer for sun destinations. A profile of the respondents is established first. Consideration of the destinations and components of the holiday is followed by an investigation of the booking process. Influences affecting the choice of holiday are explored. Possible relationships between the holiday destination, the holiday choice and booking processes and the previous package holiday experiences are tested.

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